BUSINESS

European Firms in China Are More Downbeat Than Ever, Survey Shows

Published: May. 28, 2025 8:30 p.m. GMT+8

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European companies’ optimism about their prospects in China has dropped to its lowest level on record, weighed down by a faltering economy and rising geopolitical tensions, according to a new survey.

The poll, conducted by the European Union Chamber of Commerce in China and consultancy Roland Berger in January and February, covered 503 of the chamber’s members. The findings, released Wednesday, highlight growing challenges for foreign firms in the world’s second-largest economy.

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Optimism among European firms in China dropped to a record low, with only 29% expecting growth and 12% confident of profitability over the next two years.
73% said business became harder in 2023; fewer than 40% plan to expand operations, while 36% intend no expansion, amid economic and geopolitical challenges.
70% cited China’s economic slowdown as the key concern; 53% would boost investment if China further opens its market.

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Who’s Who

Roland Berger: Roland Berger is a global management consultancy firm that partnered with the European Union Chamber of Commerce in China to conduct the survey mentioned in the article. The company provides strategic advice to businesses worldwide, helping them navigate complex market environments, including China.

AI generated, for reference only