XPeng’s New SUV Shows How EV-Makers Are Reducing Reliance on Nvidia for Self-Driving
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Chinese electric-vehicle (EV) maker XPeng Inc. unveiled a new SUV equipped with chips it developed on its own, a high-stakes strategic bet that aims to reduce the company’s dependence on chipmaking giant Nvidia Corp. to power its autonomous driving systems.
XPeng’s wager comes as automakers increasingly seek more control over the hardware that runs their autonomous driving systems. While most carmakers rely on third-party chips like Nvidia’s, XPeng has joined a selected few — including Huawei Technologies Co. Ltd. — in developing proprietary silicon tailored to their own artificial intelligence (AI) models.
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- XPeng launched the G7 Ultra SUV using self-developed Turing chips, delivering 2,250 TOPS, surpassing Nvidia’s Orin (508 TOPS) and Thor (700 TOPS).
- The company invested billions of yuan in developing its chips, aiming for greater customization and efficiency in autonomous driving, despite higher initial costs.
- XPeng plans to expand Turing chip use to other models, expects 60% of G7 orders to be Ultra, and is developing a next-gen chip for testing by 2026.
- XPeng Inc.
- XPeng Inc. is a Chinese EV maker that has developed its own chips, called Turing, for its autonomous driving systems. This strategic move aims to reduce its reliance on Nvidia Corp. and gain more control over hardware. The Turing chip offers higher computing power compared to Nvidia's Orin chips, enabling more advanced autonomous driving capabilities. XPeng plans to expand the use of its Turing chips to other vehicle models.
- Nvidia Corp.
- Nvidia Corp. supplies chips for autonomous driving systems. XPeng, a Chinese EV maker, aims to reduce its reliance on Nvidia by developing its own chips. While XPeng's homegrown Turing chips offer higher effective computing power than Nvidia's Orin and Thor chips, Nvidia sells to numerous clients, making their R&D costs more recoverable.
- Huawei Technologies Co. Ltd.
- Huawei Technologies Co. Ltd. is a Chinese company that develops its own proprietary silicon for autonomous driving systems. It is one of a select few automakers, alongside companies like XPeng, to develop in-house chips tailored to their AI models, rather than relying solely on third-party providers like Nvidia.
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