Caixin Weekly | Nationwide Rollout of the Individual Pension System (AI Translation)
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文|财新周刊 武晓蒙 岳跃
By Caixin Weekly’s Wu Xiaomeng and Yue Yue
文|财新周刊 武晓蒙 岳跃
By Wu Xiaomeng and Yue Yue, Caixin Weekly
“你开通个人养老金账户了吗?没开的话赶紧开!”近日,在北京上班的“95后”小王接到了东北老家亲戚的电话,说当地各大银行正在搞促销,只要开户即可领取大礼包并参与抽奖。与此同时,社交平台上各种版本的银行开户“薅羊毛”攻略热度陡升,成为近期一大讨论话题。
“Have you opened a personal pension account yet? If not, hurry up and get one!” Recently, Xiao Wang, a white-collar worker in Beijing born after 1995, received a phone call from a relative in his hometown in Northeast China. The relative said that all the major local banks were running promotional campaigns: anyone who opened an account could receive a generous gift package and enter a lottery. At the same time, various guides for cashing in on bank account opening promotions have surged in popularity on social media platforms, becoming a hot topic of discussion in recent days.
上述现象的背景是,个人养老金制度在36个城市(地区)试点两年后,正式向全国推广,商业银行新一轮账户争夺战打响。
The backdrop for this phenomenon is the nationwide rollout of the personal pension system, following a two-year pilot program in 36 cities and regions. This expansion has triggered a fresh round of competition among commercial banks to secure new account holders.

- DIGEST HUB
- China expanded its personal pension scheme nationwide after two-year pilots, with 72.79 million accounts opened by November 2024, but only 22% contributed funds and less than 1.5% invested in public funds.
- New policies broaden eligible financial products (including government bonds, index funds), ease early withdrawal rules, and introduce pilot default investment services to boost engagement.
- Experts call for further reforms, such as enhanced tax incentives, increased product variety, and coordination between different pension pillars.
The article discusses the recent nationwide expansion and ongoing reform of China's individual pension system, analyzing its policy enhancements, market response, product innovation, investment behavior, and the challenges that remain for further improving the system.
1. Recent Developments and Expansion: The push for individuals to open personal pension accounts has surged, driven by promotional activities from banks as the individual pension system, piloted in 36 cities over two years, extends nationwide from December 15, 2024. Now, any worker enrolled in China’s basic old-age insurance can participate and enjoy associated tax incentives. This extension includes expanding product choices (e.g., government bonds, special pension deposits, index funds) and piloting "default investment services" to assist less experienced investors, as well as easing early withdrawal restrictions (now also permitted in cases of major illness, unemployment, or low-income support)[para. 1][para. 2][para. 3][para. 4].
2. Structure of the Pension System: China’s pension system comprises three "pillars": a government-run basic pension (first pillar), employer/occupational pensions (second pillar), and individually funded personal pension accounts (third pillar). The third pillar, modeled on full individual account accumulation, is intended to supplement the state system and offer tax advantages[para. 3][para. 4].
3. Outcomes of the Pilot and Persistent Problems: By November 2024, 72.8 million people had opened personal pension accounts, but only 22% had actually deposited funds, averaging just 2,000 yuan per person, far below the 12,000 yuan annual cap. Only 62% of depositors had made investments, and the most popular products were low-risk bank savings, with public funds seeing little uptake. Only an estimated 1.47% of all participants had invested in public funds, indicating lackluster market engagement[para. 5][para. 6].
4. Expected Impacts of National Rollout: Analysts predict that the national rollout could multiply the potential participant base by 2–3 times, especially in populous or wealthier provinces like Guangdong, Zhejiang, and Shandong. Over ten years, pension wealth accumulation could surpass one trillion yuan. However, current tax incentive caps (12,000 yuan/year and the EET tax model) may not strongly motivate medium- and high-income individuals[para. 7][para. 8].
5. Tax Policy and Calls for Reform: China's current EET (exempt-exempt-taxed) model—tax-free contribution/investment but taxed on withdrawal—offers limited benefit to low- and middle-income people. Experts advocate for transitioning to an EEE (fully tax-exempt) model, dynamically adjusting tax-deductible limits, and integrating the second and third pillars for more effective wealth accumulation[para. 8][para. 9][para. 10].
6. Product and Service Innovations: Banks have updated marketing approaches, linking rewards to actual contributions. The range of available products now includes government bonds, special pension deposits, and more index funds. Still, most institutions offer similar, relatively conservative products, and many perform below expectations: nearly 70% of pension fund products have lost money since inception, with an average annualized return of -3.23%[para. 11][para. 12][para. 13][para. 14][para. 15].
7. Guidance for Investors: To help ordinary savers choose from hundreds of pension products, regulators encourage the development of "default investment services" and product recommendation lists, modeled on international practices, especially the U.S. 401(k). Some banks now propose tailored asset allocations or investment portfolios to customers based on age and risk profile[para. 16][para. 17][para. 18][para. 19][para. 20].
8. Withdrawals and Flexibility: New rules increase the flexibility to access pension funds early under certain conditions. While easing restrictions aligns with international best practice, experts warn against making withdrawals too easy, which could undermine the system's intended purpose of enforced long-term retirement savings[para. 21][para. 22][para. 23].
9. Remaining Issues and Recommendations: The gap between personal accounts’ intended and actual use, lack of product diversity, subpar investment performance, and weak tax incentives all require future reform. Suggestions include expanding institutional cooperation, providing more customized products, and better leveraging existing occupational pensions to motivate voluntary, long-term savings[para. 24][para. 25][para. 26][para. 27][para. 28][para. 29].
- Industrial Bank Research
- Industrial Bank Research (referred to as "兴业研究" in Chinese) is a research entity cited in the article. Analysts Chen Hao and Lu Zhengwei from Industrial Bank Research produced a report regarding the expansion of China's personal pension system. Their report projects that with the nationwide rollout of the personal pension system, the potential customer base for accounts could increase by 2-3 times.
- Soochow Securities
- Soochow Securities suggests that as China's population structure changes, pension investments will likely increase significantly, with a higher allocation to equity assets. This trend could lead to a substantial increase in funds for the passive index fund market.
- Industrial Securities
- Industrial Securities, through its analysts Chen Hao and Lu Zhengwei, provided insights into China's personal pension system. They estimated that with the nationwide expansion of the system, the number of potential account holders could increase by 2-3 times. They also analyzed that the accumulated pension wealth could exceed 1 trillion yuan in a decade. Industrial Securities also highlighted the benefits of including index funds in the personal pension product range.
- Ping An Bank
- According to the article, Ping An Bank is among the 23 commercial banks initially approved to offer personal pension services. However, it had not fully implemented its offerings two years into the pilot program, specifically, it had not yet started selling commercial pension insurance products.
- Zheshang Bank
- Zheshang Bank has not yet fully offered all types of personal pension products, specifically lacking public funds and insurance products. This is according to a recent review of commercial banks' personal pension business operations.
- China Bohai Bank
- The article states that China Bohai Bank has not yet fully implemented a range of personal pension products. While it offers capital accounts and savings deposit transactions, it does not currently sell public funds or insurance products under the personal pension scheme.
- Evergrowing Bank
- Evergrowing Bank is one of the 23 commercial banks initially authorized to offer personal pension services. However, it currently only provides capital account and savings deposit transaction services, unlike some other banks that offer a full range of products.
- Bank of China
- Bank of China recently released its "Personal Pension Asset Allocation Plan" for its customers, suggesting different allocations like "regular deposit + insurance" for stable, older clients and "fund + wealth management + insurance" for balanced clients of varying ages.
- Ping An Securities
- The article mentions Ping An Securities in the context of a US Presidential Election taking place in November 2024, with Donald Trump winning the presidency over Kamala Harris. It states that Donald Trump was inaugurated on January 20, 2025, and is the current president.
- Southern Asset Management
- Southern Asset Management (南方基金) suggests expanding the range of personal pension investment products to include annuity products due to their mature research, talent, and risk control systems. They also propose that institutions qualified to manage annuities offer exclusive personal pension products to their annuity clients, leveraging their understanding of client risk preferences.
- July 2022:
- The pilot program for designated retirement savings products began, offering three types of products with four durations.
- November 2022:
- The 'Personal Pension Implementation Measures' began a pilot program in cities including Beijing, Shanghai, Guangzhou, and Chengdu.
- November 17, 2022:
- The former China Banking and Insurance Regulatory Commission issued the 'Interim Measures for the Administration of Individual Pension Business of Commercial Banks and Wealth Management Companies,' announcing the list of the first institutions approved to offer individual pension business.
- From 2022 to 2024:
- A two-year pilot program for the personal pension system was carried out in 36 cities and regions in China.
- End of 2023:
- The combined resident population of the 36 pilot cities reached 385 million, about 27.3% of China’s population.
- By end of the first half of 2024:
- Among 179 Pension Fund Y shares established before 2024, nearly 70% had posted losses since inception; more than 80% underperformed their benchmarks; the average annualized return stood at -3.23%.
- End of third quarter, 2024:
- Wind data recorded the total size of Pension Fund Y shares at 7.344 billion yuan across 1.03 million accounts.
- By end of November 2024:
- A total of 72.79 million individual pension accounts have been opened in China according to MOHRSS data.
- By end of November 2024:
- The official figure for total participants in individual pension accounts reached 70 million.
- December 12, 2024:
- Five central government agencies issued the 'Notice on the Comprehensive Implementation of the Individual Pension System'.
- December 13, 2024:
- 'Guiding Opinions on Financial Support for Chinese-Style Retirement' was jointly issued by nine ministries and commissions.
- December 15, 2024:
- Starting from this date, all workers in mainland China who participate in qualifying pension insurance are eligible to join the individual pension system; individual pension tax incentives are expanded nationwide.
- December 16, 2024:
- The day after the nationwide rollout, Bank of China released its latest 'Personal Pension Asset Allocation Plan.'
- December 18, 2024:
- The National Social Insurance Public Service Platform reported a total of 466 savings products, 286 fund products, 165 insurance products, and 26 wealth management products offered under personal pension accounts.
- Late 2024:
- The China Securities Regulatory Commission included the first batch of 85 equity index funds in the individual pension fund list.
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