Midea Accelerates European Expansion with AI, Energy Efficiency

The Chinese home appliance leader unveiled an array of product lines at the IFA home and consumer tech fair in Berlin, banking on hyper-localized products and smart tech to gain market share in Europe’s highly competitive market

Midea’s significant presence at IFA 2025 in Berlin

Midea Group Co. Ltd. is using its significant presence at IFA 2025 in Berlin to highlight a strategic shift towards greater European localization, with a focus on artificial intelligence (AI) and energy efficiency as key components of its growth strategy.