Chinese Sportswear Brand Anta to Open 1,000 Southeast Asia Stores
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Wang Huayou, vice president of Anta Group, speaks at Asia Vision Forum 2025 on Sept. 11. Photo: Caixin
(Singapore) — Anta Sports Products Ltd. plans to open 1,000 stores in Southeast Asia over the next three years, as the Chinese sportswear giant looks to become a global brand.
Anta’s retail sales in the region nearly doubled year-on-year in the first half of this year, Anta Group Vice President Will Wang told the Asia New Vision Forum 2025 in Singapore on Thursday.
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- Anta Sports plans to open 1,000 stores in Southeast Asia over the next three years, with 96% of its 3,000 Southeast Asia employees being local.
- Anta’s Southeast Asia retail sales nearly doubled year-on-year in the first half of 2025; Fila, a major subsidiary, generated 14.2 billion yuan ($1.99 billion), over a third of group sales.
- Anta’s international expansion includes acquisitions like Amer Sports, with Amer reporting $1.24 billion Q2 2025 revenue, up 23% year-on-year.
AI generated, for reference only
Who’s Who
- Anta Sports Products Ltd.
- 安踏体育用品有限公司 (Anta Sports Products Ltd.) is a Chinese sportswear giant. Its retail sales in Southeast Asia nearly doubled in the first half of this year. Anta aims to open 1,000 stores in Southeast Asia over the next three years, with Singapore serving as its regional headquarters. The company has a multi-brand portfolio, including Fila, Descente, Kolon Sport, and Amer Sports Inc.
- Fila
- Fila is an Italian brand whose China business was acquired by Anta in 2009. It has become a significant growth driver for Anta, generating nearly 14.2 billion yuan ($1.99 billion) in revenue in the first half of 2025, accounting for over a third of Anta Group’s sales.
- Descente
- Descente is one of the brands that Anta Sports Products Ltd. secured the China rights for. Anta's multi-brand portfolio, including Descente, helps with product localization. For example, Descente found an entry point in Malaysia, where golf is a popular sport.
- Kolon Sport
- Kolon Sport is a brand that Anta Sports Products Ltd. secured the China rights for. This was part of Anta's strategy to acquire international brands and reposition them in the Chinese market.
- Amer Sports Inc.
- Amer Sports Inc., acquired by Anta in 2019, owns brands like Arc'teryx, Salomon, and Wilson. It was listed on the New York Stock Exchange in February 2024 and reported $1.24 billion in revenue in Q2 2024, a 23% year-on-year increase.
- Arc'teryx
- Arc'teryx is an outdoor brand owned by Amer Sports Inc., which was acquired by Anta in 2019. Amer Sports was listed on the New York Stock Exchange in February 2024 and reported $1.24 billion in revenue in the second quarter of this year, a 23% increase from the previous year. This acquisition is part of Anta's strategy to globalize by acquiring international brands.
- Salomon
- Salomon is a brand owned by Amer Sports Inc., which was acquired by Anta in 2019. Amer Sports, including Salomon, was listed on the New York Stock Exchange in February 2024 and reported $1.24 billion in revenue for the second quarter of this year, marking a 23% increase from the previous year.
- Wilson
- Wilson is a brand owned by Amer Sports Inc., which was acquired by Anta in 2019. Amer Sports was listed on the New York Stock Exchange in February 2024 and reported $1.24 billion in revenue in the second quarter of this year.
- Maia Active
- Maia Active is a women's activewear label recently added to Anta Sports Products Ltd.'s brand portfolio. Anta acquired Maia Active as part of its strategy to expand its diverse range of brands, following previous acquisitions like Fila and Amer Sports Inc.
- Jack Wolfskin
- Jack Wolfskin is a German outdoor brand that Anta Sports Products Ltd. recently added to its portfolio. This acquisition is part of Anta's global strategy, which involves acquiring international brands, repositioning them in the Chinese market, and then leveraging that knowledge for international expansion.
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What Happened When
- 2007：
- Anta's international ambitions began with its Hong Kong listing.
- 2009：
- Anta acquired the China business of Italian brand Fila.
- 2019：
- Anta bought Amer Sports Inc.
- February 2024：
- Amer Sports was listed on the New York Stock Exchange.
- 2023：
- Anta established its Southeast Asia division and made Singapore its headquarters.
- As of 2025：
- Anta’s Southeast Asia team has grown to more than 3,000 employees, 96% of whom are local.
- First half of 2025：
- Anta's retail sales in Southeast Asia nearly doubled year-on-year.
- First half of 2025：
- Fila generated nearly 14.2 billion yuan ($1.99 billion) in revenue.
- Second quarter of 2025：
- Amer Sports reported $1.24 billion in revenue, up 23% from a year earlier.
- By the end of June 2025：
- Anta had 224 stores outside of China.
- September 11, 2025：
- Will Wang spoke at the Asia New Vision Forum 2025 in Singapore.
- September 2025：
- Will Wang talked about Anta's globalization strategy in an interview on the sidelines of the forum.
AI generated, for reference only
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