Caixin

Chinese Sportswear Brand Anta to Open 1,000 Southeast Asia Stores

Published: Sep. 15, 2025  7:00 p.m.  GMT+8
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Wang Huayou, vice president of Anta Group, speaks at Asia Vision Forum 2025 on Sept. 11. Photo: Caixin
Wang Huayou, vice president of Anta Group, speaks at Asia Vision Forum 2025 on Sept. 11. Photo: Caixin

(Singapore) — Anta Sports Products Ltd. plans to open 1,000 stores in Southeast Asia over the next three years, as the Chinese sportswear giant looks to become a global brand.

Anta’s retail sales in the region nearly doubled year-on-year in the first half of this year, Anta Group Vice President Will Wang told the Asia New Vision Forum 2025 in Singapore on Thursday.

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DIGEST HUB
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What Happened When
2007:
Anta's international ambitions began with its Hong Kong listing.
2009:
Anta acquired the China business of Italian brand Fila.
2019:
Anta bought Amer Sports Inc.
February 2024:
Amer Sports was listed on the New York Stock Exchange.
2023:
Anta established its Southeast Asia division and made Singapore its headquarters.
As of 2025:
Anta’s Southeast Asia team has grown to more than 3,000 employees, 96% of whom are local.
First half of 2025:
Anta's retail sales in Southeast Asia nearly doubled year-on-year.
First half of 2025:
Fila generated nearly 14.2 billion yuan ($1.99 billion) in revenue.
Second quarter of 2025:
Amer Sports reported $1.24 billion in revenue, up 23% from a year earlier.
By the end of June 2025:
Anta had 224 stores outside of China.
September 11, 2025:
Will Wang spoke at the Asia New Vision Forum 2025 in Singapore.
September 2025:
Will Wang talked about Anta's globalization strategy in an interview on the sidelines of the forum.
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