FINANCE

China’s Consumer Loan Subsidy Draws Rapid Uptake

Published: Oct. 21, 2025 2:13 a.m. GMT+8

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Launched on Sept. 1, the program provides a 1% interest subsidy on personal consumer loans offered by 24 designated financial institutions

More than 810,000 customers have signed up for a new consumer loan subsidy program offered by China Construction Bank Corp. (CCB), just one month after Beijing rolled out the initiative aimed at reviving household spending.

Launched on Sept. 1, the program provides a 1% interest subsidy on personal consumer loans offered by 24 designated financial institutions. The response has been “in line with expectations,” said an official in CCB’s housing finance and personal credit department, who added that about a quarter of participants are new clients.

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Over 810,000 customers have joined China Construction Bank's new loan subsidy program since its launch on Sept. 1, 2024.
The program offers a 1% interest subsidy for consumer loans from 24 institutions, with about 25% of participants being new clients.
Eligibility requires banks to monitor transaction data to ensure proper use and prevent fraud, with some manual invoice uploads allowed for ambiguous purchases.

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Who’s Who

China Construction Bank: China Construction Bank (CCB) has seen over 810,000 customers sign up for a new consumer loan subsidy program in just one month. This program offers a 1% interest subsidy on personal consumer loans from 24 financial institutions. CCB monitors transaction data through merchant codes and direct purchases, and allows manual invoice uploads for verification. A quarter of CCB's participants are new clients.

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