Pop Mart’s Global Expansion Powers 250% Revenue Surge
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Pop Mart International Group Ltd. said its third-quarter revenue surged as much as 250% year-on-year, fueled by a meteoric rise in demand outside the Chinese mainland — particularly in the Americas, where interest in its flagship character Labubu has reached a frenzy.
In a filing released after the market closed Tuesday, the Hong Kong-listed toymaker reported a 365% to 370% jump in overseas revenue — covering markets beyond the Chinese mainland, Hong Kong, Macao and Taiwan — for the three months ended September. Sales in the Americas alone skyrocketed by 1,265% to 1,270%, outpacing the already explosive 1,142.3% growth seen in the first half of the year.
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- Pop Mart’s Q3 overseas revenue jumped 365–370% year-on-year, with Americas sales up 1,265–1,270%, driven by Labubu’s popularity.
- "THE MONSTERS" series earned 4.81 billion yuan ($580 million) in H1 2024, making up 34.7% of total sales, and annual revenue could surpass 30 billion yuan.
- Pop Mart aims for 200+ overseas stores by year-end; shares peaked at HK$339.8 in August but closed at HK$250.4 Tuesday.
- Pop Mart International Group Ltd.
- Pop Mart International Group Ltd. experienced a significant revenue surge in Q3, driven by a 365%-370% jump in overseas sales. Its flagship character, Labubu, fueled a 1,265%-1,270% sales increase in the Americas. The company aims for over 200 overseas stores by year-end and views Labubu as a "world-class IP" with vast commercial potential.
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