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JD.com Launches Food Delivery App and Reviews Service to Take On Meituan

Published: Nov. 18, 2025  12:29 a.m.  GMT+8
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JD.com founder Liu Qiangdong announced plans to launch a standalone food delivery app and unveiled the company’s new product review and ranking services during an event on Nov. 17.
JD.com founder Liu Qiangdong announced plans to launch a standalone food delivery app and unveiled the company’s new product review and ranking services during an event on Nov. 17.

JD.com Inc. has launched a standalone food delivery application and an independent user-review service, intensifying its competition with Meituan in China’s sprawling local services market.

Company founder and chairman Richard Liu announced on Monday that the e-commerce heavyweight will roll out a dedicated food delivery app, as well as a new review platform called “JD Dianping.” The platform will also introduce “JD Zhenbang,” an AI-powered ranking system designed to rival Meituan’s widely used Dianping listings. Liu said the app was developed in response to user feedback that food delivery services were too hard to locate within JD.com’s main app. The new application is currently available only for Android users.

JD Dianping will cover five major lifestyle sectors, including dining, hotels and entertainment. Its Zhenbang system will use artificial intelligence to aggregate online reviews, track real user behavior and incorporate results from blind testing conducted by a planned 100,000 testers. Liu emphasized that the rankings will not be commercialized, asserting that monetization of such platforms undermines fairness.

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This is an AI-generated English rendering of original reporting or commentary published by Caixin Media. In the event of any discrepancies, the Chinese version shall prevail.
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Explore the story in 30 seconds
  • JD.com launched a separate food delivery app and a user-review service, "JD Dianping," featuring an AI-powered ranking system, to compete with Meituan in China.
  • The platform covers five lifestyle sectors and aims to keep rankings non-commercialized; the new app is Android-only for now.
  • In Q3 2025, JD.com reported revenue of 299.1 billion yuan (+14.9% YoY), net profit of 5.3 billion yuan (−54.7% YoY), and over 700 million annual active users.
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Who’s Who
JD.com Inc.
JD.com Inc. launched a standalone food delivery app and "JD Dianping," a user-review service with an AI-powered ranking system, intensifying competition with Meituan. This push into local services is part of a broader expansion, including sectors like hotel, travel, and automotive. While these investments boost user numbers (surpassing 700 million annual active users), they have impacted profitability, with net profit declining 54.7% in Q3 2025 despite revenue growth.
Meituan
Meituan is a major competitor in China's local services market, facing intensified competition from JD.com. JD.com's new food delivery app and "JD Dianping" platform are designed to rival Meituan's existing services, including its widely used Dianping listings. This competition is part of a broader trend where e-commerce giants vie for dominance in lucrative sectors.
Alibaba Group Holding Ltd.
Alibaba Group Holding Ltd. is mentioned as a competitor to JD.com in China's local services market. Alibaba launched its own non-commercial review platform, AMap Street Lists, in September, aiming to keep rankings free from commercial influence while attracting merchants and users with subsidies.
Guangzhou Automobile Group Co. Ltd
Guangzhou Automobile Group Co. Ltd is an automaker that partnered with JD.com. This collaboration, which also includes Chongqing Changan Automobile Co. Ltd and battery giant CATL, deepened JD.com's presence in the automotive sector in October.
Chongqing Changan Automobile Co.Ltd.
Chongqing Changan Automobile Co.Ltd. is an automaker that partnered with JD.com in October. This collaboration deepens JD.com's reach into the automotive sector as part of its broader business expansion.
Contemporary Ampere Technology Co. Ltd. (CATL)
Contemporary Ampere Technology Co. Ltd. (CATL) is a battery giant. JD.com deepened its reach into the automotive sector in October by partnering with CATL, as well as automakers such as Guangzhou Automobile Group Co. Ltd and Chongqing Changan Automobile Co. Ltd.
Kai Bo Food Supermarket
In August, JD.com completed the acquisition of Kai Bo Food Supermarket, a grocery chain based in Hong Kong. This acquisition is part of JD.com's broader international expansion efforts, which also include plans to acquire German electronics retailer CECONOMY and trial operations of its cross-border e-commerce site, Joybuy, in several European markets.
CECONOMY
CECONOMY is a German electronics retailer. JD.com announced plans in July to acquire this retailer. This acquisition is part of JD.com's broader international expansion efforts, which also include trial operations of its cross-border e-commerce site, Joybuy, in several European markets.
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What Happened When
February 2025:
JD.com formally entered the food delivery sector.
June 2025:
JD.com moved into hotel and travel bookings; the company also announced it will seek stablecoin licenses in major currency jurisdictions.
July 2025:
JD.com announced plans to acquire German electronics retailer CECONOMY.
August 2025:
JD.com completed its purchase of Hong Kong grocery chain Kai Bo Food Supermarket.
September 2025:
Alibaba launched the non-commercial review platform 'AMap Street Lists.'
October 2025:
JD.com deepened its reach into the automotive sector by partnering with major automakers and battery company CATL; the company secured a Hong Kong insurance brokerage license; annual active users of JD.com exceeded 700 million.
By the third quarter of 2025:
JD.com posted revenue of 299.1 billion yuan and net profit attributable to ordinary shareholders was 5.3 billion yuan.
November 17, 2025:
Richard Liu announced the launch of JD.com's dedicated food delivery app and JD Dianping; JD.com's Hong Kong-listed shares fell 1.28% while U.S.-listed shares rose 0.92% in pre-market trading.
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