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China Looks to Financial Support to Lift Consumption Amid Property Drag

Published: Dec. 15, 2025  4:06 p.m.  GMT+8
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Photo: VCG
Photo: VCG

China moved to bolster financial support for consumption, doubling down on domestic demand as policymakers seek to stabilize growth amid a prolonged property downturn and mounting external uncertainties.

The Ministry of Commerce, the People’s Bank of China and the National Financial Regulatory Administration said in a joint notice on Sunday that financial institutions should channel more credit to key consumer sectors. The move came days after the Central Economic Work Conference put boosting consumption and expanding domestic demand at the top of the agenda for 2026.

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  • China is increasing financial support for key consumer sectors to stimulate domestic demand amid a property downturn and external uncertainties.
  • Policies focus on boosting consumption in autos, home appliances, digital products, and services like tourism, education, and elderly care.
  • Authorities encourage more flexible bank lending, interest subsidies, and support for exporters and SMEs targeting domestic markets.
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