Chinese Electronics-Makers Tap AI to Improve Competitiveness, Boost Prices
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Photo: Visual China
At an Amazon event last week, Chinese company executives detailed how embedding AI models into their electronics products offers a path to premium pricing. This push highlights how Chinese manufacturers are scrambling to climb up the value chain by betting on the global AI boom, even as they grapple with high hardware and software costs and unproven mass-market demand.
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What Happened When
- 2022：
- Dongguan Yifang Technology Co. Ltd. launched its own brand, BOSGAME, with a strategic focus on AI-driven personal computers.
- June 2023：
- Plaud AI launched an AI-powered, card-shaped recorder, Plaud Note, which quickly became popular in European and American markets.
- 2024：
- Yifang booked revenue of 100 million yuan ($14.3 million).
- 2025：
- Yifang booked revenue of 320 million yuan.
- August 2025：
- Plaud AI announced global sales of Plaud Note exceeding 1 million devices and annual revenue surpassing $180 million.
- 2026：
- At an Amazon event, Chinese company executives discussed embedding AI models into electronics to pursue premium pricing.
- 2026：
- Yifang set a revenue target of 800 million yuan and planned to continue deepening AI hardware R&D while expanding overseas.
AI generated, for reference only
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