SERES’ Clifford Kang: Defining a New Glocalization with 'Intelligence Redefining Luxury'

At the World Economic Forum in Davos, Caixin Global interviewed Dr. Clifford Kang, Vice President of the SERES Group. Dr. Kang shared how SERES is embracing both the opportunities and challenges of globalization, guided by the brand philosophy of “Intelligence Redefining Luxury.” By partnering globally and adopting a “global localization” approach, SERES is driving technological and product innovation to deliver smarter mobility for customers worldwide. Looking ahead, SERES aims to advance industry innovation and sustainability through global expansion, brand elevation, and AI integration.