FINANCE

Gold Rally Triggers Buying Rush in China, Exposing Retail Split

Published: Jan. 30, 2026 6:22 p.m. GMT+8

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A sharp rally in gold prices has sparked a rush for physical bullion in China, straining retail supply and highlighting a split in consumer behavior.

Across Beijing, some banks and jewelry retailers reported tight inventories of investment gold, particularly smaller bars that sold out quickly after restocking.

The buying surge came after international prices jumped, with spot gold briefly rising above $5,500 an ounce Thursday before falling sharply.

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Gold prices surged, briefly exceeding $5,500 an ounce, sparking strong demand for physical bullion in China.
Retail and bank inventories of small gold bars became strained as some consumers rushed to buy, while others sold gold at high prices.
Authorities and market participants warned investors to manage risks amid overheated sentiment and rising raw material costs.

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Who’s Who

China Gold Coin Group Co. Ltd.: The China Gold Coin Group Co. Ltd. (中国金币总公司) has issued a warning to collectors to manage risks. This comes amid rising raw material costs and an "overheated" market sentiment in the gold sector. They advise caution despite bullish forecasts from global investment banks.

AI generated, for reference only