ByteDance’s Doubao Dominates Spring Festival Gala With 1.9 Billion AI Interactions
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Doubao officially launched its Spring Festival campaign on Feb. 16, distributing holiday red envelopes to users. Photo: VCG
ByteDance Ltd.’s conversational artificial intelligence app Doubao seized a prime marketing position during China’s Spring Festival Gala, logging 1.9 billion interactions as the company leveraged the nation’s most-watched television broadcast to accelerate mass adoption.
Although ByteDance’s cloud-computing arm, Volcano Engine, served as the official AI cloud partner for the 2026 gala, the consumer-facing Doubao app eclipsed it in visibility through repeated on-screen placements and prominent content integration.
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