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Panasonic Passes Its U.S., European TV Businesses to China’s Skyworth

Published: Feb. 24, 2026  1:51 p.m.  GMT+8
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Photo: Panasonic
Photo: Panasonic

(Nikkei Asia) — Japanese electronics giant Panasonic will transfer television sales operations for North America and Europe to major Chinese appliance-maker Skyworth Group Ltd. in April, turning its own focus to sales back home and production of high-end models.

Panasonic has signed a comprehensive partnership agreement with Skyworth covering the TV business in Europe and North America, including the transfer of sales operations.

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