Pop Mart to Reopen Expanded Beijing Theme Park Following 70% Visitor Surge
Listen to the full version
Chinese toymaker Pop Mart International Group Ltd. will partially reopen its expanded theme park in Beijing ahead of the Labor Day holiday to capitalize on surging tourist demand.
Around 70% of the newly renovated Pop Land theme park will open before the holiday, with the remainder slated for early August, Vice President Hu Jian said at an April 24 media briefing. The upgraded park features new amusement rides, including a pirate ship, a drop tower, and a carousel, themed around the company’s popular characters like Labubu and Dimoo.
Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations.
Save an extra $50. Introductory offer for new readers. Subscribe now.
- RELATED
- DIGEST HUB
Digest Hub
Back
- Pop Mart to reopen 70% of upgraded Pop Land in Beijing before Labor Day, with new rides themed on Labubu and Dimoo; rest in August.
- Despite 2025 partial closure, visitors up >70%, 58% out-of-town, fueled by Labubu popularity.
- 2025 China ops revenue: 908M yuan ($132.8M, +19% YoY, 4.3% domestic); phase 2 construction in 2027.
- Pop Mart International Group Ltd.
- Pop Mart International Group Ltd., a Chinese toymaker, plans to reopen 70% of its expanded Pop Land theme park in Beijing's Chaoyang Park before Labor Day, with the rest in August. New rides feature Labubu and Dimoo themes. Visitors surged 70% in 2025, driven by Labubu's popularity; park ops generated 908M yuan (+19% YoY). Second phase slated for 2027.
- MOST POPULAR
Sign in with Google
Sign in with Facebook
Sign in with 财新