FINANCE

China Imposes Sweeping Curbs on Online Financial Marketing

Published: Apr. 28, 2026 3:42 p.m. GMT+8

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Online lending apps. Photo: VCG

China has unveiled sweeping rules to regulate online marketing of financial products, banning unlicensed individuals from recommending stocks on social media and tightening oversight of online lending.

The regulations, jointly issued by eight government agencies including the central bank, will take effect on Sept. 30, more than four years after draft measures were released for public comment.

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China issued rules by eight agencies, including central bank, effective Sept. 30, regulating online financial product marketing.
Bans unlicensed individuals from recommending stocks/lending on social media, livestreams; only licensed entities allowed with vetted content.
Prohibits misleading loan ads, algorithm-induced excess consumption, third-party core processes like contracts/funds.

AI generated, for reference only