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In Depth: EU Carbon Rules Give China’s Auto Exports a Higher Bar to Clear

Published: Apr. 29, 2026  4:54 p.m.  GMT+8
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New-energy vehicles are ready to be loaded onto ships for export at Shanghai Port on April 14. Photo: VCG
New-energy vehicles are ready to be loaded onto ships for export at Shanghai Port on April 14. Photo: VCG

The EU’s tightening carbon regime is emerging as a new barrier to Chinese auto exports, prompting vehicle manufacturers to step up decarbonization efforts and strengthen carbon footprint management across their supply chains.

On Jan. 1, the EU officially put into force the Carbon Border Adjustment Mechanism (CBAM), a regulatory tool that applies a levy at the EU border on the greenhouse gas content of imported cement, iron and steel, aluminum, fertilizers, electricity and hydrogen. Furthermore, the European Commission has proposed to expand the scope of the CBAM to include approximately 180 steel and aluminum-intensive downstream products, such as mechanical equipment and automobiles and their components, starting in 2028.

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  • EU's CBAM (Jan. 1) levies on imports like steel/aluminum, expanding to autos/parts by 2028; other regs (Batteries 2023, Automotive Package 2025) challenge Chinese exports (EU 3rd market 2025, avg $20k+).
  • Automakers localize supply chains, use recycled materials (Geely: 15% steel/25% aluminum); upstream emissions >95% footprint, green premium hurdles.
  • ESG vital for financing; Geely ranks 1st Asia/8th global, BYD 14th in 2026 rankings.
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1. The EU's tightening carbon regulations are creating barriers for Chinese auto exports, pushing manufacturers to enhance decarbonization and supply chain carbon management [para. 1].

2. The EU implemented the Carbon Border Adjustment Mechanism (CBAM) on January 1, imposing levies on greenhouse gases in imports like cement, steel, aluminum, fertilizers, electricity, and hydrogen; expansion to 180 steel/aluminum-intensive products including autos and parts is proposed for 2028 [para. 2].

3. Additional regulations like the Batteries Regulation (August 2023), Automotive Package (late 2025), and Industrial Accelerator Act (earlier this year) challenge Chinese automakers and their supply chains [para. 3].

4. Yang Yuntong of Geely states that EU carbon rules are shifting from cost to compliance issues, increasingly limiting Chinese exports [para. 4].

5. In 2025, the EU was China's third-largest auto export market after Central/South America and Middle East, buying higher-priced vehicles averaging over $20,000 vs. $13,000 in Central/South America [para. 5].

6. CBAM currently excludes assembled vehicles/parts, but expansion could add costs; trend shows regulation moving downstream [para. 6].

7. CBAM and Batteries Regulation indirectly affect autos via upstream suppliers like steel/aluminum and batteries, passing pressures to automakers [para. 7].

8. Chinese automakers are localizing EU supply chains to avoid high compliance costs on low-value parts like screws; future expansion to chassis, hubs etc. worsens this [para. 8].

9. Chery Chairman Yin Tongyue urged green raw materials and full-lifecycle carbon reduction in steel from ore extraction during March "Two Sessions" [para. 9].

10. EU rules are layered; Industrial Accelerator Act retained "low-carbon" but dropped "local production" for procurement, balancing protection and imports [para. 11].

11. Auto emissions mainly from upstream (energy/raw materials); China's steel has low-carbon capacity but green premiums aren't passed down [para. 13].

12. Over 95% of vehicle carbon footprint from energy/raw materials; needs policy, consumer willingness for low-carbon premiums [para. 14].

13. Steelmakers bear costs alone amid auto price wars; automakers resist even 5 yuan/vehicle increases [para. 15].

14. Japan subsidizes up to 50,000 yen ($330) for green steel EVs since April 2025, prompting Toyota etc. to use low-carbon steel [para. 16].

15. Chinese EVs reduce use-phase emissions; advantages in policy, supply chain scale for "dual carbon" goals [para. 17].

16. Geely uses 15% recycled steel, 25% aluminum; Chery similar [para. 18].

17. CBAM's measurement/reporting alone shifts management, beyond costs [para. 19].

18. ESG vital for financing; investors prioritize GHG management, supply chain plans [para. 21][para. 22].

19. Green financing needs clear projects, ESG disclosure, third-party certification [para. 23].

20. 2026 rankings: Geely 1st Asia/8th global, BYD 14th; strong in metal recycling but lag in green steel targets, due diligence [para. 24].

21. Carbon data now key procurement metric like price/quality; EU buyers require certified footprints, creating barriers under WTO rules [para. 25].

22. Chinese automakers weak in upstream disclosures; databases lack China data [para. 26].

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Who’s Who
Geely Automobile Holdings Ltd.
Geely Automobile Holdings Ltd. is tackling EU carbon rules like CBAM by localizing European supply chains and using recycled materials (15% steel, 25% aluminum). Senior director Yang Yuntong noted pressures on upstream suppliers passing to automakers. Geely ranked 1st in Asia, 8th globally in 2026 Supply Chain Sustainability Rankings.
Chery Automobile Co. Ltd.
Chery Automobile Co. Ltd.'s chairman Yin Tongyue stressed green raw materials for global expansion and urged steelmakers to implement full-lifecycle carbon reduction from ore extraction. Chery is advancing recycled aluminum use to lower vehicle carbon footprints amid EU regulations.
Toyota Motor Corp.
Toyota Motor Corp., a leading Japanese automaker, responded to Japan's April 2025 subsidy policy (up to 50,000 yen for clean energy vehicles with certified green steel) by rolling out models featuring low-carbon steel in late 2025.
BYD Co. Ltd.
In the 2026 Supply Chain Sustainability Rankings, BYD Co. Ltd. ranked 14th globally. Chinese automakers like BYD lead in recycling critical metals (lithium, nickel, cobalt) and carbon footprint management, but lag in sustainable supply chain targets, scaling green steel/aluminum use, and due diligence.
Hyundai Motor Co.
In the 2026 Supply Chain Sustainability Rankings, Geely surpassed Hyundai Motor Co. for the first time, ranking first in Asia and 8th globally.
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