BUSINESS

Chinese Firms Struggle to Attract Talent Abroad, LinkedIn Executive Says

Published: May. 6, 2026 12:59 p.m. GMT+8

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Zhang Fei, general manager of the new business development department for LinkedIn’s talent solutions in China.

Chinese companies expanding overseas are having trouble recruiting local frontline sales and compliance professionals as they struggle to market themselves to desired job seekers, according to an executive at LinkedIn.

The situation highlights the need to change China’s corporate globalization strategy, where businesses are moving away from simply exporting products or dispatching domestic staff to attempting to build fully localized operations amid an increasingly complex geopolitical and trade environment.

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Explore the story in 30 seconds

Chinese companies expanding overseas struggle to recruit local frontline sales and compliance professionals due to weak employer branding.
LinkedIn exec Zhang Fei highlights demand for versatile locals versed in culture, languages, and regulations; expatriates inefficient for client-facing roles.
Firms shifting to HR-led localized operations, balancing efficiency and cultural differences, as seen with Yibi Group in Italy and Vietnam.

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