BUSINESS

FIFA Says China World Cup Broadcast Rights Still Under Negotiation

Published: May. 6, 2026 9:57 p.m. GMT+8

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Workers prepare the pitch at Lincoln Financial Field in Philadelphia on April 28, 2026. The stadium is one of the venues for the 2026 FIFA World Cup. Photo: VCG

Negotiations between FIFA and China Media Group (CMG) over broadcasting rights for the 2026 World Cup have reached a deadlock just weeks before the tournament begins, raising the prospect of a blackout for viewers on the Chinese mainland.

CMG has balked at FIFA’s asking price, which market rumors say was initially set at $250 million to $300 million. FIFA confirmed to Caixin in an emailed statement on May 6 that talks remain ongoing and confidential, declining to comment on financial details.

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Explore the story in 30 seconds

FIFA-CMG talks for 2026 World Cup China broadcast rights deadlocked over $250-300M price, risking blackout 36 days before June 11 kickoff.
China's team eliminated by Indonesia in 2025 qualifying; 12-hour time gap cuts viewership; CMG has monopoly and past refusals.
India also stalled; threatens 35% global population access, FIFA's $11B revenue goal despite 175+ territories secured.

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