Bilibili Swings to Profit as Ads, Gaming Rebound
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Bilibili's profitability is stabilizing, and it is expected to achieve its first full-year profit in 2025. Photo: VCG
Bilibili Inc. said first-quarter adjusted net profit rose 62% from a year earlier, as artificial intelligence helped expand video supply and supported faster growth in advertising revenue.
The results point to a more stable profit base for the Chinese video platform, even as its overall revenue growth has slowed to single digits since the third quarter of 2025.
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