BUSINESS

Australia, Vietnam Most Attractive Asia-Pacific Markets for Overseas Expansion, Report Finds

Published: May. 26, 2026 5:24 p.m. GMT+8

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The United Arab Emirates, Australia and Vietnam are the three most attractive markets in Asia-Pacific and the Middle East for overseas expansion, while the Chinese mainland offers long-term potential despite a complex regulatory and operational landscape, according to a new report by Vistra and Euromonitor International.

The findings provide a guide for companies seeking growth in a region that remains a major engine of the global economy but can present complex regulatory, tax and labor hurdles.

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UAE, Australia, Vietnam ranked top attractive markets; China mainland offers long-term potential despite complex regulations.
Asia-Pacific real GDP expected to grow 4.1% annually, outpacing global 3.1%; over $600B FDI flowed into region in 2024.
Companies advised to manage friction; shift from exporting to building local operations for sustainable profits.

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Who’s Who

Vistra: Vistra, a corporate services provider, co-authored a report with Euromonitor International assessing 12 Asia-Pacific and Middle East markets for overseas expansion. It identified the UAE, Australia, and Vietnam as top attractive markets. Zhang Hailiang, Vistra’s head of North Asia, noted Chinese firms are shifting toward sustainable local operations overseas.

Euromonitor International: In the article, Euromonitor International co-authored a report with Vistra assessing 12 Asia-Pacific and Middle East markets. Senior consulting manager Hong Ailin highlighted the region's economic growth, foreign investment, and operational challenges. The report classified markets by attractiveness and friction, guiding companies on overseas expansion strategies.

AI generated, for reference only