TECH

UBTech Launches Lifelike Humanoid Robots in Push for Consumer Market

Published: Jun. 30, 2026 11:51 p.m. GMT+8

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The U1 Pro, which is restricted to adult buyers, stands 183 centimeters tall in its male version and 169 centimeters in its female version. Photo: UBTech

UBTech Robotics Corp. Ltd. launched a new line of highly realistic bionic humanoid robots on Tuesday, marking an ambitious push into the consumer-companion market with models priced as high as 990,000 yuan ($146,491).

The Hong Kong-listed company is seeking to build a “second growth curve” beyond its core industrial and commercial service-robot business by moving into consumer niches, including the large market for women-oriented romance-simulation games.

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UBTech launched bionic humanoid robots priced up to 990,000 yuan, targeting consumer-companion markets.
Preorders for the mid-tier U1 Pro (169,800 yuan) exceeded 13,000; UBTech targets 30,000–50,000 orders in 2025.
The company explores romance-simulation games for women, and applications in eldercare, bereavement support, and counseling.

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Who’s Who

UBTech Robotics Corp. Ltd.: UBTech Robotics Corp. Ltd. launched a line of bionic humanoid robots priced up to 990,000 yuan. Founder Zhou Jian targets 30,000-50,000 orders in 2025, focusing on consumer-companion markets like romance-simulation games. The U1 Pro model has over 13,000 preorders. UBTech also explores applications in eldercare and medical care, with an ethics committee established.

Noetix Robotics: Noetix Robotics is a Beijing-based startup that competes with UBTech in the bionic humanoid robot market. It is one of several domestic companies developing realistic humanoid robots for consumer and commercial applications.

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What Happened When

2025：: UBTech's total full-size robot sales stood at about 1,100 units.

July 1, 2026：: UBTech launched new bionic humanoid robots, shares rose over 17% during launch, closed up 7.48%; preorders for U1 Pro topped 13,000; company established AI and robotics technology ethics committee.

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