Chery Deepens Localization in South Africa With Factory Overhaul

Chery Automobile Co. Ltd. has launched an overhaul of a manufacturing plant in Rosslyn, South Africa it acquired from Nissan Motor Co. under a deal that was announced in January, targeting production by mid-2027 with an annual capacity of 50,000 vehicles.

The factory upgrade highlights how the Chinese carmaker is ramping up its localization efforts in the African country to sidestep rising trade barriers, a strategy that is increasingly vital for Chery as it relies heavily on exports to offset a severe sales slump in its home market.