China’s First AI Companion Rules to Curb Addiction, Protect Minors

China’s first dedicated regulations for artificial intelligence (AI) powered companion services took effect Wednesday, putting guardrails on a fast-growing industry that has drawn millions of users while raising concerns over addiction, data privacy and the safety of children.

The new rules were published by the Cyberspace Administration of China (CAC) and four other government agencies after a draft version underwent public review. They specifically target products that use AI to simulate a human’s personality and communicate in ways that lead to sustained emotional engagement.