Nike Ends Topsports’ Online Sales Rights on the Chinese Mainland in Digital Overhaul
00:00/00:00
Listen to this article
1x
Subscribe now
Listen to the full version
Listen to the full version
A Nike store in China on March 4, 2026. Photo: VCG
Chinese sports retailer Topsports International Holdings Ltd. said Nike Inc. will terminate its online sales rights on the Chinese mainland effective Jan. 1, 2027, sending the distributor’s shares down nearly 25% on Wednesday.
The move underscores the U.S. sportswear giant’s broader push to consolidate its fragmented digital channels in China and curb online price wars, as it grapples with multiple quarters of declining sales in the market.
You've accessed an article available only to subscribers
VIEW OPTIONS
Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations.
Save an extra $50. Introductory offer for new readers. Subscribe now.
- RELATED
Share this article
Open WeChat and scan the QR code
Sign in with Google
Sign in with Facebook
Sign in with 财新