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Commentary: The End of the Presale Era and China’s Housing Divide

Published: Aug. 31, 2026  4:39 p.m.  GMT+8
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Photo: VCG
Photo: VCG

China’s property sector, once an unstoppable engine of uniform growth, has entered an era of brutal Darwinism.

On Aug. 28, China’s housing, natural resources and financial regulators finalized a sweeping overhaul of the commercial housing sales system. By prioritizing direct sales over presales and demanding stricter corporate firewalls, Beijing has officially inaugurated a new development model.

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