Infront Sells Majority Stake in HYROX to L Catterton-Led Group
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HYROX, a fitness race founded in Germany by veteran endurance-sports organizer Christian Toetzke and former German hockey player Moritz Fürste. Photo: VCG
Infront Sports & Media has sold its majority stake in fast-growing fitness-racing brand HYROX to a consortium led by private-equity firm L Catterton and the event’s founders.
The deal returns control of the fitness competition to its creators and underscores the rising commercial appeal of mass-participation sports franchises that have gained momentum globally and on the Chinese mainland.
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