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ByteDance, Tencent Rush to Launch Personal AI Agents After Meta’s Muse Success

Published: Oct. 12, 2026  1:02 p.m.  GMT+8
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ByteDance is accelerating development of a personal AI agent that it plans to integrate with Doubao. Photo: VCG
ByteDance is accelerating development of a personal AI agent that it plans to integrate with Doubao. Photo: VCG

Chinese tech giants ByteDance Ltd. and Tencent Holdings Ltd. are fast-tracking the development of personal AI agents, racing to capture the consumer market following the breakout success of Meta Platforms Inc.’s new assistant, Muse.

ByteDance accelerated its personal agent product development ahead of the early October National Day holiday, Caixin learned from a company source. The initiative builds upon a project code-named “Spell,” which began in April to develop a personal agent for the company’s Doubao mobile assistant. 

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