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In Depth: China’s First Gene Therapy Struggles to Find Buyers Despite Price Cut

Published: Oct. 16, 2026  4:59 p.m.  GMT+8
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Belief BioMed’s hemophilia treatment can work for years after one injection, but insurers and patients are grappling with its upfront cost.
Belief BioMed’s hemophilia treatment can work for years after one injection, but insurers and patients are grappling with its upfront cost.

For much of the first half of 2026, Xiao Xiao, the 69-year-old co-founder and chairman of Belief BioMed Co. Ltd., was trying to sell a treatment his company had spent years developing. Xinjiuning is China’s first approved gene therapy for hemophilia, a rare condition that impairs the body’s ability to make blood clots.

At launch, Belief BioMed handed domestic sales to Takeda Pharmaceutical Co. Ltd. The Japanese drugmaker had an established hemophilia business and a sales team that knew the disease.

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