Audi Splits China Brands Between JV Partners to Curb Internal Competition
Listen to the full version
Audi AG is splitting its China operations between two joint-venture partners, assigning its traditional four-ring brand to China FAW Group Co. Ltd. and its new letter-logo electric-only AUDI marque to SAIC Motor Corp. Ltd., a move aimed at avoiding internal competition as homegrown electric vehicle brands reshape the country’s luxury car market.
The restructuring marks a major shift in how the legacy foreign luxury automaker is adapting to China’s fiercely competitive market, abandoning overlapping businesses in favor of a clearer brand division.
Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations.
Subscribe to both Caixin Global and Bloomberg - for the price of one.
Sign in with Google
Sign in with Facebook
Sign in with 财新