Global Beauty Giants Deepen China Investments
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L’Oréal exhibits at the CIIE in Shanghai. Photo: VCG
Global beauty giants including L’Oréal SA, Estée Lauder Companies Inc. and Shiseido Co. Ltd. announced new investments and partnerships at a major import fair in China, seeking to capitalize on a recovery in demand for premium cosmetics in the world's second-largest economy.
The companies unveiled new products and technology collaborations at the ninth China International Import Expo (CIIE), held in Shanghai from Nov. 5 to 10.
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