Leaky $1,644 Parasol From Gucci and Adidas Faces Backlash in China

(Bloomberg) — Luxury label Gucci and sportswear giant Adidas AG are grabbing headlines in China for selling an 11,100 yuan ($1,644) umbrella that doesn’t stop rain. Never mind that the brands say that’s not what it was designed to do.

A hashtag on “the collaboration umbrella being sold for 11,100 yuan is not waterproof” attracted more than 140 million views on social media site Weibo.