Closer Look: Mad for Maotai

With the approach of Chinese New Year, the price of Maotai, China's most famous high-end liquor, is surging and in doing so, has also stirred a debate on the country's blooming luxury product market.

According to domestic media, the price of a bottle of 53 degree Feitian Moutai made by Kweichow Moutai Co., China's national liquor served at official occasions and state banquets, has ramped up to 2,000 yuan, almost double from the beginning of the year and more than three times its official factory price. Other middle and high-end liquors also witnessed price jumps pushed up by the hot demand before the Spring Festival holiday.