The Apple Episode

After continuous criticism from state media outlets over the past two weeks, on April 1 Apple Inc. apologized to Chinese consumers regarding its warranty policies.

In a letter published on Apple's Chinese website, the U.S. tech giant's chief executive, Tim Cook, wrote: "We realize that a lack of communication in this process has led the outside to believe that Apple is arrogant and doesn't care about or value consumers' feedback … We sincerely apologize for any concern or misunderstanding this has brought to customers."