Kindle Enters China, and the Plot Thickens

After a long period of waiting, a Kindle product, the Paperwhite, is now available on Amazon's Chinese website for 849 yuan. This marks official recognition of the company by policy-makers, but the question is how it will be receive in the market.

Industry insiders are not optimistic, and a considerable number of people have expressed pessimism about the Kindle's introduction to the Chinese market. There are a few reasons for this. First, the price is too high. On Taobao, the country's largest online marketplace, the version of the Paperwhite made for the Japanese market is available for about 600 yuan. Second, the iPad mini is more powerful and has already penetrated the market. Last, I fear that Amazon will have difficulties in sourcing content. However, in my opinion, these problems are not important.