Live Internet Broadcasting Explodes in China

(Beijing) — Live broadcasting over the Chinese internet has seen explosive growth this year as an increasingly crowded field of individuals and businesses tap the channel to promote themselves and their services, according to a new government report released on Tuesday.

Live broadcasting has soared in popularity over the past year, launching careers for a new generation of internet celebrities whose online activities are as diverse as telling raunchy jokes and eating meals online. Businesses are increasingly piling into the trend, with offerings that include education services and discussion about financial markets, experts said.