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BUSINESS & TECH

Huawei Still Calling on U.S. Despite Local Resistance

Huawei Technologies Co. Ltd.'s push into the U.S. includes the hiring of actress Gal Gadot, star of the 2017 summer blockbuster
Huawei Technologies Co. Ltd.'s push into the U.S. includes the hiring of actress Gal Gadot, star of the 2017 summer blockbuster "Wonder Woman," as the company's "chief experience officer." Photo: Visual China

Despite suffering a major setback this week, China smartphone leader Huawei is vowing to move ahead with a play for the U.S. — one of the last major global markets it has yet to really crack.

The firm will launch the latest model from its high-end Mate series in the U.S. on Feb. 18 for a starting price of $799, with orders accepted as of Feb. 4, it announced this week. It also provided a list of major retailing partners, including U.S. electronics-seller Best Buy and online giants Amazon.com, Microsoft and New Egg. The campaign will even include a boost from actress and model Gal Gadot, star of the summer box office hit “Wonder Woman,” who will become the company’s “chief experience officer.”

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