Huawei Still Calling on U.S. Despite Local Resistance
Despite suffering a major setback this week, China smartphone leader Huawei is vowing to move ahead with a play for the U.S. — one of the last major global markets it has yet to really crack.
The firm will launch the latest model from its high-end Mate series in the U.S. on Feb. 18 for a starting price of $799, with orders accepted as of Feb. 4, it announced this week. It also provided a list of major retailing partners, including U.S. electronics-seller Best Buy and online giants Amazon.com, Microsoft and New Egg. The campaign will even include a boost from actress and model Gal Gadot, star of the summer box office hit “Wonder Woman,” who will become the company’s “chief experience officer.”
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