Oppo Hopes Japan Answers Its Call
Top Chinese smartphone-maker Oppo Electronics Corp. is entering the Japanese market with the launch of its flagship R11s smartphone there next week, the company announced at a Tokyo news conference Wednesday.
The move marks Oppo’s latest foray into a developed market, after having introduced its products in Singapore, Australia, New Zealand, and 27 other countries.
Deng Yuchen, head of Oppo’s Japan unit, said in a statement that in the future, Oppo will “learn from the successful experiences of Japanese consumer electronics brands” and was confident it will be able to “win the acceptance and love of the Japanese market.”
Oppo set up a Japanese subsidiary in November in order to prepare for local operations. The Chinese company has also opened a research and development center in Japan that focuses on smartphone-camera technology.
Oppo’s R11s phones are aimed at selfie-takers, featuring a high-resolution front camera as well as a built-in “Beauty Mode.” The company, which produced its first phones in 2008, is China’s second-largest smartphone-maker by market share, according to 2017 data published by IDC.
Oppo began establishing its business outside of China in 2009 with product launches in Thailand. It has a significant presence in Southeast Asia, South Asia and Africa. But as developing smartphone markets become increasingly saturated, the company has turned to more-mature markets.
The Japanese cellphone market has been relatively insulated from global trends, with Apple’s iPhone accounting for over 50% of the country’s smartphone sales in 2016, compared to Apple’s global market share that year, which was 14.5%, according to Strategy Analytics. Additionally, Japanese consumers have been slower to adopt smartphones, with over half of cellphone users still using domestically manufactured flip phones in 2015, according to research company Emarketer.
Oppo is not the first Chinese phone-maker to attempt to establish itself in the Japanese market — ZTE Corp. launched its Blade V8 smartphone there in early 2017, and has also announced plans for a Japanese launch of its dual-screen Axon M.
Contact reporter Teng Jing Xuan (firstname.lastname@example.org)
Jul 13 19:13
Jul 13 18:03
Jul 13 16:34
Jul 13 13:57
Jul 13 12:49
Jul 10 19:00
Jul 10 18:54
Jul 10 17:22
Jul 10 16:31
Jul 10 13:03
- 1For Electric-Vehicle Maker Nio, Government Tie-Up Has Its Benefits
- 2Tencent’s PUBG Mobile Game Hits $3 Billion Milestone
- 3Zoom Investment Grew From Li Ka-shing’s Disgust at Pricey Video Gear, Says His Tech-Savvy Companion
- 4In Depth: CATL Loses Electric-Car Battery Crown as Foreign Firms Muscle In
- 5Trending in China: Outrage Ensues as Updated U.S. Student Visa Policies Force International Students into a Dilemma
- 1Power To The People: Pintec Serves A Booming Consumer Class
- 2Largest hotel group in Europe accepts UnionPay
- 3UnionPay mobile QuickPass debuts in Hong Kong
- 4UnionPay International launches premium catering privilege U Dining Collection
- 5UnionPay International’s U Plan has covered over 1600 stores overseas