China Tops Asia for Mobile Video Viewing
Nearly two-thirds of Chinese internet users watch video on their smartphones, the highest rate in Asia, fueled by the growing availability of high-quality content in the world’s largest online and mobile markets, according to new data from an industry-tracking firm.
Nearly 490 million Chinese used their smartphones to watch video last year, accounting for 63% of all internet users in the country, eMarketer said in its first mobile video usage report for the Asia-Pacific region. It noted the trend of watching video online has accelerated in China in recent years as providers sign licensing deals with domestic and foreign owners of premium movies, TV shows and other content.
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