Caixin
Mar 12, 2018 07:29 PM
BUSINESS & TECH

China Helps ‘Black Panther’ Pass $1 Billion Mark

Superhero blockbuster “Black Panther” has raked in more than 430 million yuan at the China box office since it opened in the country on Friday. Photo: VCG
Superhero blockbuster “Black Panther” has raked in more than 430 million yuan at the China box office since it opened in the country on Friday. Photo: VCG

The Walt Disney Co.’s latest superhero blockbuster, “Black Panther,” surpassed the $1 billion mark globally, thanks in part to a strong opening weekend in China.

The Marvel Comics-based film raked in 131 million yuan ($20.7 million) Friday on its first day in China, making it the most popular foreign movie so far this year, according to domestic box-office tracker Maoyan. Its total in China is now more than 430 million yuan.

In North American theaters, “Black Panther” — which is the first Marvel production with a black superhero in the leading role — has defended its box office throne for four consecutive weekends, Bloomberg reported, citing an email from Disney.

Despite the strong showing compared with other foreign films this year, analysts said the “Black Panther” is performing only modestly compared with other Marvel films.

In China, audiences are rating the film “relatively low in the Marvel series,” said Wu Jian, an independent industry analyst who previously worked for Maoyan. “Audiences don’t generally think the content is attractive enough.”

Reviewer Li Jichen said the film is a qualified blockbuster, but won’t perform among Marvel’s best movies.

“Black Panther” is currently rated 6.8 out of 10 on social media site Douban, China’s leading online ranking platform. By comparison, “X-Men: Days of Future Past” pulls in an 8.2, and “The Avengers” an 8.0.

Regardless, Wu expects “Black Panther” to surpass 700 million yuan at the China box office.

“But (the Marvel series production team) needs to think about what to do in the future, as the series is approaching an end,” Wu said.

China has become one of the world’s largest film markets, taking in 10 billion yuan in February, smashing the monthly box office record for a single market, previously set by the North American market in July 2011.

Contact reporter Coco Feng (renkefeng@caixin.com)

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