Caixin
BUSINESS & TECH

Baidu Mapping Unit Charts New Direction

The Baidu Maps mobile navigation system guides a driver down a highway in Beijing in May 2016. Photo: IC
The Baidu Maps mobile navigation system guides a driver down a highway in Beijing in May 2016. Photo: IC

Online search leader Baidu Inc. will merge its mapping unit into its recently established artificial intelligence (AI) division as it steps up its latest drive to diversify beyond traditional search and advertising.

Baidu Maps, which is now under the company’s core search engine unit, will be integrated into AI Technology Platform System, a division Baidu formed a year ago, a representative of the company told Caixin on Tuesday.

ladingImg
You've accessed an article available only to subscribers
Try 4 weeks for $0.99
SUBSCRIBE
Share this article
Open WeChat and scan the QR code
Copyright © 2017 Caixin Global Limited. All Rights Reserved.