Baidu Mapping Unit Charts New Direction

The Baidu Maps mobile navigation system guides a driver down a highway in Beijing in May 2016. Photo: IC

Online search leader Baidu Inc. will merge its mapping unit into its recently established artificial intelligence (AI) division as it steps up its latest drive to diversify beyond traditional search and advertising.

Baidu Maps, which is now under the company’s core search engine unit, will be integrated into AI Technology Platform System, a division Baidu formed a year ago, a representative of the company told Caixin on Tuesday.

You've accessed an article available only to subscribers

Try 4 weeks for $0.99

Share this article

Open WeChat and scan the QR code