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Buddhists Win Round in Fight Against Commercialization

Tourists visit Putuoshan Mountain, one of Buddhism’s four sacred mountains in China, during the National Day holiday in October. Photo: VCG
Tourists visit Putuoshan Mountain, one of Buddhism’s four sacred mountains in China, during the National Day holiday in October. Photo: VCG

A travel agency in East China’s Zhejiang province is discovering that some things are too sacred for earthly matters like the nation’s booming tourism industry.

That lesson is being learned by a tourism company associated with Putuoshan, one of China’s four sacred Buddhist mountains, which has been accused of trying to commercialize the well-known name in the run-up to a planned IP0.

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