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Alibaba’s Youku Scores Rights to Stream World Cup

The soccer teams of Brazil and Ecuador face off in a 2018 World Cup qualifier match on Aug. 31 in Brazil. Photo: IC
The soccer teams of Brazil and Ecuador face off in a 2018 World Cup qualifier match on Aug. 31 in Brazil. Photo: IC

* Youku is the second online platform granted the rights to livestream the one-month soccer tournament in China

* Companies with the rights are betting that the World Cup, held every four years, will attract a huge Chinese audience

(Beijing) — Alibaba Group Holding Ltd.’s video platform Youku announced Tuesday that it has secured the rights to live broadcast the upcoming 2018 World Cup online to a Chinese audience.

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