Caixin
Jul 12, 2018 03:25 PM
BUSINESS & TECH

Starbucks CEO Reflects on 20 Years of Chinese Coffee Culture

Then Starbucks Chairman and CEO Howard Schultz speaks at an annual Starbucks shareholders' meeting on March 22, 2017 in Seattle, U.S. Photo: VCG
Then Starbucks Chairman and CEO Howard Schultz speaks at an annual Starbucks shareholders' meeting on March 22, 2017 in Seattle, U.S. Photo: VCG

China was still a land of tea drinkers when Starbucks Coffee Co. made the bold decision to dip its toe into the market by opening its first shop in Beijing in January 1999. In the nearly two decades since, the company’s iconic green-and-white logo has popped up in 140 Chinese cities as the nation’s new generation of young urban professionals extended their traditional tastes to include the Starbucks coffee cup.

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