Unwrapping the Truth Behind ‘Double 11’

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By Tanner Brown / Nov 14, 2018 10:14 AM / Business & Tech

Photo: VCG

Does ‘Double 11’ have staying power?

Unlike Black Friday in the West, the Chinese shopping day lacks festivity “and has really just become an excuse for everyday shoppers to hunt for bargains.”

We polled Chinese shoppers, and they aren’t buying big-screen TVs and gifts for friends. They’re buying laundry detergent and diapers.

Columnist Doug Young explains why that’s important.

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