Dolce & Gabbana is experiencing the worst branding crisis in the world's largest luxury market in recent memory.

The Italian fashion house, which has offended Chinese people with a recent marketing campaign accused of being racist and sexist, attributed the mistakes to hacking.

But the excuse hasn’t satisfied Chinese celebrities, many of whom have publicly announced their withdrawal from a large D&G Shanghai show that was scheduled for Wednesday evening, but has now been postponed.

The backlash began earlier this week after the brand shared three videos on Instagram featuring a Chinese-looking woman being told by a male voice how to use chopsticks to eat Italian food. In one clip, the male narrator asks the female model if the cannoli, a stick-shaped pastry, “is it too huge for you?” The videos were also posted to Weibo but deleted soon after, according to Jing Daily. 

Later, screenshots that circulated of D&G co-founder Stefano Gabbana's private message box on Instagram worsened the drama: the designer allegedly described China as “a country of (five poop emojis).”

The company's Instagram apology.

The company on Wednesday said that the Instagram accounts of both the brand and its co-founder were "hacked" and that the posts were "unauthorized." In a statement, the company said: "We have nothing but respect for China and the people of China.”

Chinese A-listers including actress Zhang Ziyi and actor Chen Kun said that they will no longer attend the Shanghai show. Hashtags related to D&G took over the top six spots on the trending list of Chinese social media Weibo Wednesday afternoon.