Party-owned Global Times has reported that Chinese users have lost faith in domestic search giant Baidu’s services due to “scam ads,” adding that experts are calling for a return to China of Google’s search engine.

“Google has done a much better job, and has a ‘clean record’ compared with its Chinese counterparts in terms of paid listings,” Global Times reported one analyst as saying.

The Global Times article comes amid international controversy over Google’s plans to return to China, a market it left in 2010 due to Beijing’s strict self-policing policies.

Google employees and NGOs have petitioned Google to stop working on Dragonfly, a version of Google’s search engine tailored to China’s sensitive-content requirements.

But the report by Global Times, which frequently weighs in on controversies involving China, is the latest sign of positive, if tentative, media attention for Google in the country. In August, People’s Daily — the parent publication of Global Times — published a commentary welcoming Google back to the Chinese mainland, although “it must comply with Chinese law.” People’s Daily’s commentary was later removed, Bloomberg reported.