Caixin

Alibaba Scales Back Retail Spending, Dismisses AI Bubble Fears

Published: Nov. 26, 2025  11:47 p.m.  GMT+8
00:00
00:00/00:00
Listen to this article 1x
Alibaba’s aggressive move into instant retail delivered fast revenue growth at a steep cost
Alibaba’s aggressive move into instant retail delivered fast revenue growth at a steep cost

Alibaba Group Holding Ltd. will substantially reduce spending on its instant retail arm after a quarter marked by deep subsidies, while its chief executive dismissed fears of an artificial intelligence bubble and warned that hardware constraints will likely endure for years.

The strategic shift, outlined during the company’s earnings call Tuesday, underscores Alibaba’s bid to balance profitability in its core e-commerce operations with capital-heavy expansion in cloud computing. Chief financial officer Toby Xu said investment in its instant retail service “Taobao Flash Sale” peaked during the September quarter and will decline sharply next quarter as operations become more efficient and scale plateaus.

The company’s aggressive move into instant retail delivered fast revenue growth at a steep cost. Revenue from the segment — which includes Taobao Flash Sale and Ele.me — surged 60% year-on-year to 22.9 billion yuan ($3.2 billion), but accompanying subsidies slashed profit for Alibaba’s China e-commerce group by 76% to 10.5 billion yuan. Excluding those losses, Xu said, the unit would have posted mid-single-digit profit growth.

loadingImg
You've accessed an article available only to subscribers
VIEW OPTIONS

Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations.

Subscribe to both Caixin Global and The Wall Street Journal — for the price of one.

Disclaimer
This is an AI-generated English rendering of original reporting or commentary published by Caixin Media. In the event of any discrepancies, the Chinese version shall prevail.
Share this article
Open WeChat and scan the QR code
DIGEST HUB
Digest Hub Back
Explore the story in 30 seconds
  • Alibaba will sharply cut spending on its instant retail arm after subsidies cut China e-commerce profit by 76% despite a 60% revenue surge.
  • Cloud division posted record results: revenue up 34% to 39.8 billion yuan, adjusted EBITA up 35% to 3.6 billion yuan.
  • CEO Eddie Wu dismissed AI bubble fears, citing hardware supply constraints likely to persist; Alibaba may boost its 380 billion yuan AI investment.
AI generated, for reference only
Who’s Who
Alibaba Group Holding Ltd.
Alibaba Group Holding Ltd. plans to significantly cut spending on its instant retail arm, "Taobao Flash Sale," after a quarter of heavy subsidies. While their instant retail revenue surged 60%, it severely impacted their China e-commerce profit. Alibaba's cloud division showed strong growth, with revenue up 34%. CEO Eddie Wu doesn't foresee an AI bubble, but warns of long-term hardware constraints.
Ele.me
Ele.me is part of Alibaba's instant retail segment, which saw a 60% year-on-year revenue surge to 22.9 billion yuan ($3.2 billion). However, this growth came at a significant cost due to subsidies. In October, losses per order for this segment, which includes Ele.me, were reduced by half compared to the July-August peak.
AI generated, for reference only
Subscribe to unlock Digest Hub
SUBSCRIBE NOW
NEWSLETTERS
Get our CX Daily, weekly Must-Read and China Green Bulletin newsletters delivered free to your inbox, bringing you China's top headlines.

We ‘ve added you to our subscriber list.

Manage subscription
PODCAST
Caixin Deep Dive: Chinese Local Governments Risk Replicating Mistakes of LGFVs
00:00
00:00/00:00