
Photo: VCG
Finally, some good news for fans of Italian luxury brands.
One month after Chinese e-commerce sites dropped Dolce & Gabbana from their platforms over a scandal-making ad campaign, a different Italian seller has become available to online shoppers in China.
On Tuesday, Luxury brand Bottega Veneta launched a flagship store on Tmall, China's biggest online-shopping platform, Alibaba confirmed to Caixin. To highlight the opening, Bottega Veneta chose to debut its latest luxury handbag on Tmall two weeks earlier than in its brick-and-mortar stores.
Bottega Veneta is the second brand from France’s Kering Group – one of the world's three largest luxury groups – to open a store on Tmall. Kering is not the only luxury giant to launch flagship stores on China's e-commerce platforms, however: Richemont, which owns Cartier and Chloé, announced in October that it would establish a joint venture with Alibaba to bring luxury brands to online customers.
Dolce & Gabbana, however – another Richemont brand – remains in purgatory after its publicity disaster a few weeks ago.
Tmall's Luxury Pavilion has embraced more than 80 brands by far, including Valentino, Versace and Burberry.