Caixin
Nov 22, 2018 07:49 PM
BUSINESS & TECH

E-Commerce Sites Drop Dolce & Gabbana Products As Public Outcry Grows

A sign advertising a Dolce & Gabbana fashion show in Shanghai, which was cancelled in the wake of public outcry against the company, is taken down on Nov. 21. Photo: IC
A sign advertising a Dolce & Gabbana fashion show in Shanghai, which was cancelled in the wake of public outcry against the company, is taken down on Nov. 21. Photo: IC

Wrath over a controversial ad campaign from Dolce & Gabbana (D&G) continues to rage on, in another instance that highlights the need for cultural and political sensitivity among those aiming to cash in on the Chinese consumer.

The criticism has snowballed into public relations nightmare — e-commerce platforms have reportedly pulled thousands of D&G products off their shelves, with celebrities vowing to boycott the Italian fashion house and state media warning the brand of “losing China’s market and the benefits arising from it.”

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